Search3w weekly team meeting is a key forum, where the team comes together to discuss client cases, and follow-up progress. This is the master SEO to-do list we are working on:
- Adding URL to Google for Webmaster Tools and optimize all its features
- Adding a Profile on major directories
- Collect & analyze data to find how the top 10 competitors got their position and build our famous “hit the soft belly” tactic. We need 10 years of historic date and we are using Majestic SEO, MOZ reports, SEMrush and proprietary tools
- Adding inter links using the “MIT ring theory“
- Do “shopping” for high quality text links
- Gain kosher .EDU and .ORG links (yes, you can and have to do it “white-hat”)
- Zero moment of truth (ZMOT) tactics
- On-page SEO, site navigation and architecture
- Simulate Google crawl using Unix crawler and Unix browser
- Set and Enhance Google Analytics profiles and conversion goals
- Work to increase Links between the web pages (“hyperlinks“)
- Set and Enhance the locations on Google Maps
- Set and Enhance Google Business profile and G+
- Work on social media (Facebook, twitter, etc)
- HTML micro data and schema.org tags creation
- Earned Media: InfoGraphics, Content writing, Blog promotion and Classified Submissions
- Get as many Dofollow links from Bookmarking websites like Pinterest, Reddit, Delicious and Stumbleupon
Who’s Doing What?
- Ravi – Research & Development
- Daniella – Media ads & Digital media
- Mark – ZMOT & project management
- Justin – Off page optimization
- David – Social media
- Yeshourun – Web design & PHP development
- Elchanan – I’m doing all the rest!
The Tools We are Using
- Majestic SEO
- Firebug
- MOZ
- Screaming Frog
- Spyfu
- WebCEO
- Google for Webmaster Tools
- Microsoft Webmaster Tools
- SEMRush
- Google AdWords tools
- Sprout Social
- Unix browser
- Unix Crawler
- Wordtracker
- Compete.com
- DoubleClick Ad Planner
- Google Insights
- XENU
- Per country tools – We have special tools for USA, Canada, France, Germany, Austria, Italy, UK and Israel
